6
Conversation with Philippe Oddo
EUGEN BILLER Asset Management
PHILIPPE ODDO We have to continue to invest in all the expertise we have developed
over our history that is the best possible
knowledge of the eurozone. At the same
time, we have to be innovative, exploit
opportunities where they arise and invest in
new technologies and new asset classes.
What priorities are you setting for
the Asset Management teams in
Germany and France in view of the
current uncertain environment?
CHLOÉ BRIÈRE Marketing
In 2019, we identified a high level of satisfaction
among our clients as part of our Customer
Experience project while at the same time
recognising the necessity of continuing to push
ahead with the digitalisation of our tools. What,
in your opinion, are the key lessons we can learn
from this project?
INTRODUCTION
PHILIPPE ODDO This is the first time we have carried out a Customer Experience project at Group
level. The results were very interesting, particularly
the fact that the results of this large-scale client
survey proved to be fully compatible with the identity
of the Group as a whole, irrespective of country
and business area. The vast majority of clients
confirmed a sense of connection with our company
and their respective contacts, whose commitment
and expertise were held in very high regard. All this
encourages us to continue along our chosen path!